SPECIAL NOTICE FOR PARENTS WITH CHILDREN UNDER THE AGE OF 13
At Nielsen, we are committed to safeguarding all of the
information we collect and to helping our panel members learn how to exercise control over their personal information while exploring the Internet.
Because you have children below the age of 13, we are asking for your consent to collect and use their personal information as members of our
Internet research panel as more fully described below.
What information do we collect?
During the panel registration process or as part of a Nielsen online research survey, we request certain information, such as name, mailing address, email address, date of birth, sex, occupation, level of education, and annual income, about you
and other members of your household. Once you have registered to join the panel and our panel software has been installed on your computer, we will automatically collect a broad range of other information, including personally identifiable information, from you and all others in your household because our software allows us to comprehensively track panelists'
computers and panelists' activity on their computers, offline and on the Internet. For example, we collect information on the
(i) type, name and use of some of the applications, files and hardware on your computer (such as Microsoft Word, Gmail, music and video files, and printers and routers), (ii) address and content of the web sites you visit, (iii) the date and duration of the web sites you visit, and (iv) details of certain online transactions, such as retail purchases and banking
activity, you enter into on the Internet. We may be able to collect information contained in the title bars at the top of any "window" that is active on your computer, depending on the application. This might include information such as the browser you are using, the name and contents of the web pages you visit, the name of a file open on your computer and, when you
have an email open, the subject line of the email. We do not examine or use the text of any email or instant message, nor can we read any documents open on your computer.
We also administer surveys to some panel members while they are using the Internet. These surveys request additional market research information to help us better understand Internet behavior and use. Your participation in a survey is always voluntary, and you therefore have a choice whether to provide the requested survey information.
Please note that we do not ask children under the age of 13 to participate in any particular games or other activities that require the disclosure of personal information.
Do you use cookies?
For panel management purposes, as well as to facilitate for you, once you have registered to join the panel, access to the "Member Login" area of our website, we place cookies on your computer. We may also use cookies or a small piece of code (sometimes referred to as "1x1 clear pixel," "Web beacon" or "clear GIF") to help us gather additional information about your Internet usage, including the websites you visit, the advertisements delivered to your computer and the number of times these advertisements are seen. Additionally, we may allow our panel recruitment partners to use Web beacons and cookies on our registration pages solely for payment verification purposes. A cookie is a small amount of data, which often includes an anonymous unique identifier, that is sent to your browser from a web site's computers and stored on your computer's hard drive. You can set your browser to reject cookies by following the browser help file directions. However, if your browser is set to reject cookies or you delete cookies, you may not be able to use some features of certain web sites, but you will still be able to remain a member of our panel. You can also delete individual cookies or all cookies on your computer by following the browser help file directions.
How will the information you and other panelists provide us be used?
We combine the information that you and other panelists provide us with data and research tools from other sources. We use this information
to perform research and to prepare reports and analyses concerning Internet audience demographics, behavior and use. We do not provide our clients with any of the personally identifiable information you provide us, nor do we ever use this information for direct marketing purposes.
Occasionally, we employ or contract with other companies and individuals to perform certain functions or services on our behalf, such as list matching or sweepstakes administration. Such companies or individuals may be provided with access to your information needed to perform their functions or services, but are prohibited from using such information for any other purpose. In addition, we may release personally identifiable information to third parties when disclosure is required by law or when necessary or desirable to exercise or preserve our legal rights, or to take action regarding potentially illegal activities. If all or part of our company is sold, merged or otherwise transferred to an unrelated entity, your information, whether personally identifiable or otherwise, may be transferred as part of that transaction. In this event, we will notify you before your information is transferred and becomes subject to a different privacy policy. For more information, see "How will I be notified of changes to this Privacy Policy" below.
We sincerely appreciate your willingness to allow your children to participate in the panel. However, should you ever decide that you no longer wish your children under the age of 13 to participate in the panel, or would like us to delete all personal data that we hold about your children under the age of 13, you may do so at any time by emailing us at kidsprivacy@netratings.com. You can also write to us at The Nielsen Company, 770 Broadway 13th Floor, New York, NY 10003, Attn: Nielsen Digital Voice Support Team.
How can I update my profile if the information I provided about myself and others in my household changes?
If at any time you wish to review or update the profile information in our database, you may do so at any time by logginginto the "members area" located at http://digitalvoice.nielsen.com/pnl/us/mainand clicking on the "update household profile" link.
How will I be notified of changes to this privacy notice?
We reserve the right to update and make changes to this privacy policy. If we materially change our practices in handling personally identifiable information, asdescribed in this statement, we will notify you, at a minimum, by posting the changes on our website at http://digitalvoice.nielsen.com at least 30 days prior to their implementation. Your continued membershipin our panel after the effective date of any changes constitutes your acceptance of all of the changes. We encourageyou to review this privacy policy frequently to ensure that you stay apprised of any changes.
Parental review of information and contact information
If at any time you would like to view or update the profile information in our database, you may do so at any time by logging into the "members area" located at http://digitalvoice.nielsen.com/pnl/us/main and clicking on the "update household profile" link. You may also contact us at any time if you would like to learn about any of other information we may have about your children.
How is the information we hold about you secured?
The security of data and the protection of personal information are essential to our success and credibility. We have in place certain security measures, including encryption methods
and access protocols, to help protect the security and confidentiality of personally identifiable information while controlled by us. We store the personally identifiable information we hold about panelists on our servers, which may be stored indefinitely. This data will be controlled only by select members
of the Nielsen staff.
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