PRIVACY and DATA USE POLICY (U.S. Panel Members)


Effective Date: 03/31/2016


If you do not agree with the terms of the Membership Agreement and this Privacy Notice, you should not use the computer on which the Software is installed.


Thank you for agreeing to join our select group of panelists. For decades, Nielsen has set the standard for global market and consumer insight research. Our insights are based on representative samples of the population and help our clients (e.g., manufacturers, retailers, non-profits and governments) learn about what consumers watch, buy, their preferences and behaviors. Your participation in our panel helps us create our consumer insight solutions.


We take our panelists’ privacy very seriously. We have created this Privacy and Data Use Policy (“Policy”) to help answer questions you may have about how we protect and use your information. Please note that this privacy policy applies only to the Nielsen Digital Voice panel, available through (“the Site” or “our Site”) and no other panels or online services provided by Nielsen.


How to Contact Us. If you have any questions or concerns about this privacy policy or our privacy practices, please contact us.



A. About children. For our research, we collect information about every member of your household and this would include any children in your household. If we collect information about children, we take special care. When we collect information online directly from very young children (under age 13), special regulations apply. The Children's Online Privacy Protection Act ("COPPA") requires that we get the verifiable, informed consent of the parent or guardian and we comply with this law. The parent or guardian may cancel this consent at any time. If at any time you would like to view or update the profile information in our database, please see Section G. You may also contact us at any time if you would like to learn about any of other information we may have about your children. All of the other provisions of this policy apply to information about both adults and children of every age.


B. We protect the identities of our panelists. We will NOT use your personal identifying information to advertise, promote, or market goods or services directly to you and we do not allow our clients to market directly to you.


As used in this Policy, “Personally identifying information” refers to information that by itself – like your first and last name, home postal address or personal email address – or in combination with other information, could identify a specific individual.


When we contact you – by phone, email, text, or postal mail – we will do so for one of the following reasons: to validate answers you gave; to update our records to ensure your information is correct; to ensure that the equipment is working properly, or to offer you expanded research opportunities.


C. What information do we collect? Nielsen researches and measures consumers’ behavior. In order to create our research insights, we collect information in four ways:


·          Information you give us. When you become a panelist, you provide us with information such as your name and email address. You also provide us with demographic information such as gender, household income, and ethnicity. Through participation in our panels and surveys, we collect your behavior and preference data. “Behavior data” is when, why or how you do things such as use your computer or the Internet. “Preference data” means the choices you make such as which websites you visit.


We may also administer surveys to some members while they are using the Internet. These surveys request additional market research information and help us better understand Internet behavior and use. Your participation in a survey is always voluntary, and you therefore have a choice whether to provide the requested survey information.


·          Information collected through the software. Our NetSight software on your computer comprehensively tracks activity on computers, whether offline or online or on the Internet. Our software encrypts the information (to help ensure its security) before it sends the information to us automatically over the Internet.


This information includes the type, name and use of some of the applications, files and hardware on this computer, the address and content of websites visited and the dates and duration of such visits, and the Internet Service Provider being used. We may be able to collect information contained in the title bar at the top of any window active on your computer, depending on the application. This might include the name of a website, the name of a file open on this computer, or the subject line of an open email. We cannot examine or use the text of any emails or instant messages, and we cannot read the content of any document open on your computer. Our software recognizes and identifies other devices connected to the same local network.  Our servers log the standard non-personally-identifiable information that accompanies Internet transmissions, like the date and time of your visit, browser type and version, IP address, and operating system. We also may use Internet technology, in addition to the metering software installed on your computer, to collect information.


·          Information collected through our Site and on the Internet. In order to manage Nielsen Digital Voice, and to enhance your experience as a Nielsen Digital Voice Member, we place cookies on your computer. A cookie is a small amount of data, which often includes an anonymous unique identifier, sent to your browser from a website's computers and stored on your computer's hard drive. These cookies are used for security purposes, to facilitate navigation, to display information more effectively, and to better serve you with more tailored information, as well as for online tracking purposes. We may also use cookies to gather statistical information about the usage of the Site in order to continually improve the design and functionality, to understand how users use the Site, and to assist us with resolving questions regarding the Site.

We may also use cookies in combination with a small piece of code (sometimes referred to as "1x1 clear pixel," "Web beacon" or "clear GIF") to help us gather additional information about your Internet usage, including other websites that you visit. On occasion, we may also use cookies to understand your exposure to certain Internet advertisements as you surf the Web. To opt out of this explicitly, please click here.

You can set your browser to reject or delete cookies on your computer by following the browser help file directions. Setting your browser to reject cookies or deleting cookies, however, may interfere with your using some features of other web sites and may impair your ability to participate in activities at this site.

We employ Google’s reCAPTCHA service on our log-in page to help prevent fraud. You can find Google’s privacy statement here.

Additionally, we may allow our member recruitment vendors to use Web beacons and cookies on our registration pages solely for payment verification purposes. We have no access to or control over these cookies. This privacy statement covers the use of cookies by Nielsen and members of the Nielsen family of companies only and does not cover the use of cookies by any of our vendors.


·          Information we get from other sources. After you join our panel, we collect additional information about you and your household.   This may include information such as what you buy and where, and your exposure to advertising. We obtain this information from many sources. These include, for example,

o    Census data,

o    The manufacturers and sellers of the products you purchase or use,

o    "Loyalty" programs (like those that offer rewards and points),

o    Organizations that collect online data,

o    Data suppliers,

o    Companies that combine purchase information, and

o    Other entities that have a legal right to provide such information to us.


We may combine the information from your household with these additional data. We will use it only for the purposes described in this notice. By participating in this panel, you agree that we may obtain this information about you and combine it in this way.


Click here to learn how Nielsen responds to Do-Not-Track signals.


D. How will we use the information you and other panelists provide us? We use the information we collect to create a variety of research insights for our clients. We use tools and methods to make sure that there is no reasonable possibility of identifying an individual panelist in the reports that we create for our clients. For example, we combine the responses we collect from you with the responses of others to produce “aggregated” reports. We also create scientific reports based upon modeled information. “Modeled information” is data we have developed based upon demographic and behavioral characteristics (like your gender, age, video viewing habits including TV programs, streaming videos, and web sites visited) to predict what people with similar or matching characteristics would watch or buy. This allows advertisers to identify the likely audience for a marketing campaign.


Our research insights help our clients make choices about where and how they advertise including on print, broadcast television, radio, online and mobile. Among other things, our solutions have helped clients:


·          Understand which television programs appeal to female viewers

·          Understand the makeup of the audience that was shown an advertisement while surfing the Internet or interacting with social media

·          Identify the types of electronic products consumers in different demographic groups would be likely to buy

·          Determine the audience that would be more likely to respond to a particular advertisement online, on a smartphone or tablet

·          Whether residents in a particular neighborhood would be likely to shop at a specialty store if it was nearby


E. Do you provide my personal identifying information to anyone? Occasionally we work with other companies for the purposes of data processing or market research product development purposes. They are contractually required to keep that information confidential and are not permitted to use this information for any other purpose except to carry out the services that they are performing for us. In accordance with market research guidelines, we may also provide individual level information to other companies.  If we do, they are bound to keep the information confidential and use it only for research or statistical purposes. We will provide your information to a third party if the law requires it or if it allows us to exercise our legal rights or take action regarding potentially illegal activities, or to protect the safety or rights of any person or legal entity. If all or part of our company is sold, merged or otherwise transferred, we may transfer your information as part of that transaction and will take steps to ensure that your information is protected as described in this notice.


F. Participation is always voluntary. You may contact us if at any time you would like to see the personal identifying information we hold about you or your household. You can also ask us to correct or update this information by contacting us.


We sincerely appreciate your willingness to serve as a member. However, should you ever decide to stop participating in Nielsen Digital Voice, you may do so at any time by utilizing the "Add Remove Programs" feature on your computer.


1.             On your computer, click the "Windows Start" button.

2.             Choose "Control Panel".

3.             Double click on "Add/remove Programs".


A small piece of code may remain on your computer in the event that you decide to reinstall our meter at a later date. The small piece of code does not collect or report any information.


If you require assistance, please contact us and fill out the e-mail form notifying us of your desire to discontinue your participation.


G. How to update your profile if you get a new computer or your household circumstances change. You may do so at any time by logging into the "Members Sign-in” area located at and clicking on the "Update Household Profile" link. For further information on updating your profile information, please see the FAQ.


H. Data retention and security. We store your information for as long as needed for our research and analyses purposes and in accordance with law. Your information may be stored in the United States or elsewhere but in any event will be stored using administrative, managerial and technical measures to protect its confidentiality. Please remember that storage and communication of personal data cannot always be one-hundred percent secure.


I. We may change this Privacy and Data Use Policy and our data collection and management practices. We reserve the right to update and make changes to this Policy and to our practices in collecting and handling personally identifying information. If we were to make a material change (the kind of change to the way we use your data that might make you reconsider participating in this panel) we will notify you at the most recent email address we have on file and we will provide you with access at least 30 days prior to its implementation, giving you time to resign from the panel if you want. You may view the currently effective Privacy Notice at any time by checking the Privacy and Data Use Policy posted on this Site. Your continued participation in our panel after the effective date of any changes will constitute your acceptance of all effective changes.


J. About Nielsen. The Nielsen Company (NYSE:NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, and related assets. The company has a presence in approximately 100 countries, with headquarters in New York, USA. For more information on The Nielsen Company, visit


K. This Notice replaces any other statement, whether written or oral, made to you about our practices with respect to the collection and use of personal identifying information. This Privacy Policy hereby incorporates by reference in its entirety Nielsen Digital Voice Membership Agreement entered into upon joining Nielsen Digital Voice.